Landeshauptstadt Dresden - 26.01.2018 10:37:49 Uhr 25.09.2023 09:23:06 Uhr
Dresden Silhouette zum Stadtfest
© Sylvio Dittrich (DML BY)

For Dresden. Out of conviction.

One team. One mission. We work professionally – and with passion. We are Dresden Marketing Board (DMG for short). Our client is the City of Dresden. Our mission is to attract as many visitors as possible to this bright, gleaming city from Germany and abroad. Our 21-member team has been working towards this goal since 2008.

Our duties

We analyse and manage the Dresden brand; coordinate all marketing activities; get marketing projects off the ground and exercise financial control; advise our partners from business, politics, science and culture on how best to communicate their Dresden message.

Our strategic objectives

We develop, manage and communicate the Dresden brand, thereby raising its global profile. And we are constantly working to further enhance what is already a positive image. At the same time, we bring the region on board – reciprocal marketing brings all-round benefits. What we seek to achieve is a networking of marketing activities across all local sectors of the economy. Because we want to attract more tourists, more business visitors, more students, more investment, more events and more conferences. In short, we want more for Dresden!

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