For Dresden. Out of conviction.

One team. One mission. We work professionally – and with passion. We are Dresden Marketing Board (DMG for short). Our client is the City of Dresden. Our mission is to attract as many visitors as possible to this bright, gleaming city from Germany and abroad. Our 21-member team has been working towards this goal since 2008.

Our duties

We analyse and manage the Dresden brand; coordinate all marketing activities; get marketing projects off the ground and exercise financial control; advise our partners from business, politics, science and culture on how best to communicate their Dresden message.

Our strategic objectives

We develop, manage and communicate the Dresden brand, thereby raising its global profile. And we are constantly working to further enhance what is already a positive image. At the same time, we bring the region on board – reciprocal marketing brings all-round benefits. What we seek to achieve is a networking of marketing activities across all local sectors of the economy. Because we want to attract more tourists, more business visitors, more students, more investment, more events and more conferences. In short, we want more for Dresden!

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Specialists at work

As Dresden’s official umbrella marketing organisation, we are responsible for marketing the city as a tourism, conference, science and business hotspot.

Dates for Dresden

DMG Live stands for press conferences and presentations, where we introduce current projects and developments in our work for the brand.

Expert partners

Marketing the city of Dresden as a tourism, conference, science and business hotspot can only succeed with the support of strong partners. Shall we talk?

Collaborating for Dresden

Join us in advertising for Dresden. How? Find out here.

City marketing for Dresden

Themed campaigns, highlights, trade fairs, presentations, performances. This is what we do for Dresden. Here in Dresden.

Brand partners

Attractive, likeable and distinct – these three typical characteristics of a valuable brand have applied to Dresden for centuries. Let’s work together.

Visit Dresden. News

What is currently happening in Dresden and the surrounding area? What issues are preoccupying local people at the moment? Find out by reading our three newsletters: Visit Dresden News, Convention News and Travel News.

Press service

More about Dresden: Facts, photos, information in depth and in breadth. We advise and assist interested journalists who are reporting on culture, science, industry and the latest developments in tourism.