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Landeshauptstadt Dresden - dmgwww.dresden.de https://dmg.dresden.de/en/stadtmarketing/tourismus/tourism-marketing.php 03.02.2020 10:05:03 Uhr 04.12.2023 21:01:36 Uhr |
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Tourism marketing: Attracting visitors long term
A fabulous city with an important history, Dresden is one of Germany’s most popular travel destinations. Hardly any other city has such a breathtaking variety of culture and heritage crammed into such a compact area. It really does have everything: Baroque high culture and alternative lifestyle; museum treasures and musical delights; reminders of the GDR era and modern urban architecture; shopping centres and craft workshops; luxury hotels and affordable accommodation; the natural idyll of palace gardens or vineyards and active pursuits on land, on water or in the air.
We offer all of this as a complete package, tailoring Dresden to different target groups and markets. After all, tourism which employs 20,000 people locally is one of the city’s most important industries.
