Landeshauptstadt Dresden - dmgwww.dresden.dehttps://dmg.dresden.de/en/stadtmarketing/kongress-standort-marketing/standortmarketing/location-marketing.php 29.11.2017 12:12:42 Uhr 04.12.2023 21:12:51 Uhr
What makes Dresden so unique? And what is this ‘Dresden Spirit’ which attracts so many people from Germany and abroad to research, study, invest and live here?
Good questions need good answers, and we gave ours in a national and international location campaign with the Dresden Business Development hub towards the start of 2016. The campaign shows what makes Dresden, a City of Excellence, so truly excellent – with fantastic examples taken from the city’s business and science hub. Close to the doers. Close to the thinkers. And in the heart of Dresden’s high-tech centre.
Dresden is taking concrete steps to follow Europe’s long-term strategy for wealth, employment and competitiveness. In our city, science and industry work together closely to develop urgently needed, intelligent and forward-looking solutions. Global megatrends like resource efficiency, climate change, demographics, urbanisation, globalisation and the knowledge society are not just buzzwords in Dresden – they’re part of the fabric of everyday life.
The PR location campaign: Reaching business and science
Recommendations: Must Watch!
Activities for the PR location campaign
- Press events at leading industry trade fairs/conferences and other forums for dialogue in target markets, as well as location-based local, national and international conventions
- Press trips, editorial visits and delegation trips, etc.
- Creation of press materials (campaign website, press kit, promo films, best cases, etc.)
- Topic management and storytelling
We’re delighted to support current projects and events by commercial companies, industry associations and academic institutions from Dresden and the surrounding area.
Outstanding research: Science in Dresden
Turning ideas into commercial success: Business in Dresden
Three main areas of expertise, three strong drivers: Dresden looks to the future every day – and is very often a step ahead.
As the largest and most innovative microelectronics hub in Europe, the city boasts more than 1,500 companies employing over 48,000 employees (annual sales in 2010: €8.7 billion, up 48% on 2006). From chip design, through high-volume wafer production and processing, to the supplier, service and user industries, the entire supply chain calls Dresden home.
Today, around 10% of all nanotechnology companies in Germany are based in the Dresden region – and this figure grows every year. Over 2,000 materials scientists develop cross-cutting technologies in the city, helping to bring us leaps and bounds ahead of the competition in microelectronics, the life sciences, mechanical and plant engineering and vehicle manufacturing.
The life sciences / biotechnology field is still relatively new – and its main driver is high-calibre, interdisciplinary basic research right here in our city. Thanks to the dynamic start-up scene and targeted migration policies, Dresden is a pioneer in German biotech – and attracts more and more companies every day.