Landeshauptstadt Dresden - 01.04.2019 10:06:47 Uhr 26.01.2021 16:39:43 Uhr

The theme for the 2018 and 2019 marketing campaign reflects the joint marketing of Dresden and the surrounding Upper Elbe region. The slogan ‘Dresden Elbland – Lebendige Traditionen’ (English: Dresden Elbland – Moving Traditions) has been chosen to present Dresden and the Elbe Valley in Saxony as a unified brand entity with an overarching marketing plan – as a single region stretching from Torgau via Meissen to Pirna, boasting multiple attractions and beautiful scenery. Visitors from the rest of Germany and beyond appreciate the city and its region primarily for the rich and living history that can be experienced at so many different locations. And that is right at the heart of the campaign, though the forward-looking mentality of the people and their lust for life has not been forgotten either.

Marketing for a wonderful city? Everyone’s idea of a dream job! But it’s also hard work. That’s what we do here at Dresden Marketing Board. We are responsible for the standardised professional marketing of Dresden. And we do this from a sense of conviction because we love our city.

We do it as experts, because we know the Dresden brand better than anyone else. And as professionals who understand about the targeted, powerful and effective marketing of city breaks, tourist attractions, conference venues and business locations, plus themed activity and event marketing.

Have a look!