With the following data protection information, we, Dresden Marketing GmbH, Messering 7 in 01067 Dresden, as the controller within the meaning of the General Data Protection Regulation (GDPR), explain which personal data we process when you visit our website and use our online services. We would like to point out that, by default, all data transmissions in connection with our website take place via an encrypted connection.
We reserve the right to amend our data protection information from time to time so that it always complies with current legal requirements or to reflect changes to our services. We therefore recommend that you read the data protection information regularly to keep up to date with the protection of the personal data we process.
Logging and creation of log files
When our website is accessed, a range of technical data is logged. This general data and information is stored in the server log files. The browser type and version, the operating system used, the referrer URL, the host name of the accessing computer, the time of the server enquiry and the IP address are recorded in a log file. The processing of personal data is carried out for the provision of the website as well as for troubleshooting and clarification of acts of abuse or fraud on the basis of a legitimate interest pursuant to Art. 6 para. 1 sentence 1 lit. f) GDPR. The log files are deleted after 7 days.
Use of cookies
We use cookies on our website. Cookies can be used to optimise the information and offers on our website for the benefit of the user. Cookies enable us to recognise the users of our website. The purpose of this recognition is to make it easier for users to use our website. The setting options for the cookies used can be found in the cookie banner, which can be accessed at any time via the symbol at the bottom of the page.
Cookies are used on our website in connection with the following services:
Matomo - web analysis
On the basis of your consent pursuant to Art. 6 para. 1 sentence 1 lit. a) GDPR and with regard to the setting of cookies pursuant to § 25 para. 1 TTDSG i.V.m. Art. 4 No. 11, Art. 7 GDPR, we use the web analysis service Matomo to improve our website using our own server infrastructure. For the use of Matomo, the cookie used is stored for 1 year. The usage analysis is used to process usage data (e.g. websites visited, access times) and communication data (e.g. IP addresses, device information) in order to analyse the use of our online offering and compile reports on the activities within our online offering. It is also possible to create anonymised user profiles. Further information on the functionality of the Matomo web analysis service can be found on the provider's website.
In addition, only strictly necessary cookies are used on our website in accordance with Section 25 (2) No. 2 TTDSG. The subsequent processing of your personal data is based on our overriding legitimate interest in accordance with Art. 6 para. 1 sentence 1 lit. f) GDPR. Our legitimate interest here is to ensure that the website is provided in compliance with data protection regulations (storage of the selection options in the cookie banner, storage period: 1 year) and unrestricted technical functionality of the website (identification of registered users, storage period: session).
For the provision of the consent management system, we use the services of Cookiebot, a service of Usercentrics A/S, on the basis of our overriding legitimate interest in providing the website in compliance with data protection regulations in accordance with Art. 6 para. 1 sentence 1 lit. f) GDPR. In this context, the IP address including geolocation, an individual user ID, language settings and the type and time of consent given are processed. For the use of Cookiebot, an order processing contract was concluded with Usercentrics A/S in accordance with Art. 28 GDPR.
Use of the local browser memory ("local storage")
We use local browser storage on our website. Data is stored locally in the cache (temporary storage) of your browser, which continues to exist and can be read even after closing the browser window or exiting the programme - unless you delete the cache. We use this memory on the basis of Section 25 (1) TTDSG for the purpose of saving the selected zoom level. Third parties cannot access the data stored in the local browser memory. They are not passed on to third parties.
Links to other websites
Our website contains links to other websites, so-called external links. We have no influence on whether the operators of other websites comply with data protection regulations. Please note that when you click on a link to another website, you are subject to different data protection regulations. We have no influence on the data processing there. External links are labelled as such in accordance with § 19 Para. 3 TTDSG.
Use of service providers for the provision of the website
To provide the website, we use service providers who process personal data on behalf of the controller or through whom access to personal data cannot be ruled out. We have concluded data processing agreements with all of these service providers in accordance with Art. 28 GDPR. In addition to the service providers already mentioned, these are neusta destiantion.one GmbH (website support).
We also host the content of our website with the following provider: Host Europe
The provider is Host Europe GmbH, Hansestraße 111, 51149, Cologne (hereinafter Host Europe). When you visit our website, Host Europe collects various log files including your IP addresses.
Details can be found in Host Europe's privacy policy.
Host Europe is used on the basis of Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in ensuring that our website is displayed as reliably as possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. for device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
Our Newsletter
Newsletter data
If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. No further data is collected, or only on a voluntary basis. We use the newsletter service providers described below to process the newsletter.
Rapidmail
This website uses Rapidmail to send newsletters. The provider is rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg i.Br., Germany.
Rapidmail is a service that can be used to organise and analyse the sending of newsletters, among other things. The data you enter for the purpose of subscribing to the newsletter is stored on Rapidmail's servers in Germany.
Data analysis by Rapidmail
For the purpose of analysis, the emails sent with Rapidmail contain a so-called "tracking pixel", which connects to the Rapidmail servers when the email is opened. In this way, it can be determined whether a newsletter message has been opened.
We can also use Rapidmail to determine whether and which links in the newsletter message are clicked on. All links in the email are so-called tracking links that can be used to count your clicks. If you do not wish to be analysed by Rapidmail, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message.
For more information on Rapidmail's analysis functions, please see the following link: https://de.rapidmail.wiki/kategorien/statistiken/.
Legal basis
Data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. The legality of the data processing operations that have already taken place remains unaffected by the revocation.
Storage period
The data you provide us with for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and deleted from the newsletter distribution list after you unsubscribe from the newsletter. Data stored by us for other purposes remains unaffected by this.
After you unsubscribe from the newsletter distribution list, your e-mail address may be stored by us or the newsletter service provider in a blacklist if this is necessary to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). Storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.
For more information, please refer to Rapidmail's data security information.
Rights of data subjects and contact with the data protection officer
Data subjects may at any time request information about the personal data concerning them and, if necessary, rectification or erasure or restriction of processing or object to processing. There is also a right to data portability in their favour. Furthermore, if data processing is carried out on the basis of consent, this consent can be revoked at any time for the future. To exercise your rights, you can contact us at info[at]marketing.dresden.de and our external data protection officer at zentrale[at]dids.de (further contact details at www.dids.de). In addition, in accordance with Art. 77 GDPR, you have the right to lodge a complaint with a data protection supervisory authority if it is suspected that the processing of personal data is unlawful.