Landeshauptstadt Dresden - 02.01.2018 14:14:18 Uhr 17.03.2018 05:35:15 Uhr
Frauenkirche und Elbufer Dresden
© Sven Döring (DML BY)

Tourism marketing: Attracting visitors long term

A fabulous city with an important history, Dresden is one of Germany’s most popular travel destinations. Hardly any other city has such a breathtaking variety of culture and heritage crammed into such a compact area. It really does have everything: Baroque high culture and alternative lifestyle; museum treasures and musical delights; reminders of the GDR era and modern urban architecture; shopping centres and craft workshops; luxury hotels and affordable accommodation; the natural idyll of palace gardens or vineyards and active pursuits on land, on water or in the air.

We offer all of this as a complete package, tailoring Dresden to different target groups and markets. After all, tourism which employs 20,000 people locally is one of the city’s most important industries.