Landeshauptstadt Dresden - dmgwww.dresden.dehttps://dmg.dresden.de/en/stadtmarketing/themen-event-marketing/themed-and-event-marketing.php 05.05.2017 11:08:06 Uhr 28.06.2017 10:57:16 Uhr
Themed marketing involves focusing on a specific idea, major occasion or anniversary. Dresden has been taking this approach since 2010. And the world has taken notice. 2010 was the year of Arts and Culture, while 2011 was given over to Movement and Encounter. 2012 had Dresden as the City of Arts and Sciences, and 2013 was dedicated to the 200th anniversary of the birth of Richard Wagner. 2014 was all about Romance and Romanticism, the theme for 2015 was Creativity and in 2016 the theme was Celebration.
In 2017, our focus is on Dresden as a city of innovation and renewal, with a year-round calendar of festivals that pulls in visitors from all around the world. Many partner organisations and cultural institutions in Dresden have subscribed to the concept by staging appropriate events. We plan our campaigns up to two years in advance. But there is one fixed element: the integrated winter campaign ‘Dresden makes winter sparkle’. From October to February, this campaign promotes Dresden as the ‘Christmas City’ and the seasonal highlights of New Year’s Eve on Theaterplatz and the SemperOpernball.
PR campaign for 2017: “Dresden. New Discoveries”
“Dresden. New Discoveries” is the wording of the invitation that Dresden is extending to potential visitors from Germany and abroad as it boldly embarks on its latest round of advertising for 2017. The campaign will feature dynamic images of oversize human figures set against the backdrop of iconic locations in the city.