Landeshauptstadt Dresden - dmgwww.dresden.dehttps://dmg.dresden.de/en/stadtmarketing/marketing-services/visit-dresden/online-marketing.php 29.11.2017 11:32:20 Uhr 18.03.2018 10:56:12 Uhr
We’re great at online marketing, a fact proven by our website on the ‘Christmas Capital’, our media server, an unfailingly fabulous event calendar and our own crowdfunding website. As an umbrella marketing company, we ensure that the city of Dresden is represented on all relevant social networks – and is always online.
Our main shop window is VISIT DRESDEN, which is also Dresden’s calling card on Facebook, Twitter, Instagram, YouTube, Google Plus and Pinterest. We keep everything up to date and curate new content in close cooperation with our loyal community.
Need more online services? No problem. Our highly successful Sales Guide and the Dresden Magazine are just two more. Another is Mediaserver Dresden, a media portal that enables us to connect local retailers and travel agencies with interested tourists and ambitious photographers – providing exceptional materials for everyone who loves Dresden as much as we do. Lastly, the event calendar offers citizens and tourists a go-to resource for events in the city.
Online campaigns: Targeted and effective
We create online content for all target groups, including citizens, tourists, the media and investors – as well as all others who come and stay here. Some of our tools include our event calendar, Mediaserver Dresden, social media and a crowdfunding platform. We supplement annual tourism campaigns and city communications (e.g. as a City of Excellence) with our own, highly topical initiatives and activities, whether spreading a little Christmas sparkle or celebrating Wagner.