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https://dmg.dresden.de/en/stadtmarketing/kongress-standort-marketing/kongressmarketing/conference-marketing.php 22.09.2017 08:09:47 Uhr 17.10.2017 20:35:21 Uhr
ICC Internationale Congress Center Dresden
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Conference meets culture

What do you prefer? Manageable, tailored and personal? Or big, international and high-calibre? Or perhaps something you’ve never seen before? Dresden will make your decision an easy one, scoring points in every area with its large selection of world-famous cultural sites, high-tech convention halls and insider tips for unique inner-city locations. Our experts will be happy to discuss all your options with you.

More than 15,000 events with 1.35 million attendees each year
Boasting outstanding infrastructure, excellent venues, professional service providers and welcoming residents, Dresden is one of Germany’s top ten conference destinations – and is growing increasingly attractive as a location for the meetings industry. The driving forces behind this trend are forward-looking science and business clusters, which tend the fertile ground offered by the city for its many trade conventions and conferences.

Conference marketing for Dresden

The Royal Palace, Zwinger, Semper Opera House and the Frauenkirche are just some of the highlights of the Historic Old Town. Wherever you go, you’ll encounter impressive traces of the Saxon Elector Augustus the Strong.

In Dresden, your meeting can become an artistic experience. See the jewels of the prince-electors’ treasure chamber, Raphael’s world-famous Sistine Madonna or the new Military History Museum, designed by Daniel Libeskind. Meanwhile, the Technical Collections represents a fascinating contrast to Baroque opulence, whose exhibitions – like Cool X – offer spectacular insights into microelectronics. The Deutsches Hygiene-Museum amazes visitors with superbly entertaining special exhibitions on subjects normally considered part of everyday (human) life.

The Ostrale is another great tip: every summer, this international contemporary art exhibition brings more than 200 young artists of different genres from all over the world to the Elbe.

Dresden at a glance: ideal conference destination

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The conference campaign

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Dresden Convention Bureau (DCB)

Dresden Convention Bureau (DCB)
The conference campaign is managed by Dresden Convention Bureau (DCB). Its goal is to position the city as an attractive national and international conference destination, and to acquire new conferences and conventions for Dresden. The DCB is the first point of contact for customers planning an event in the Saxon state capital.
Its mission includes:

  • Establishing Dresden as an attractive national and international conference destination
  • Giving national and international presentations on Dresden in defined target markets
  • Boosting conference and convention enquiries
  • Establishing the DCB as a service point for national and international decision-makers, as well as for scientists from the local area who may be considering organising a conference

Your benefits as a member of the DCB: Use synergies to network, share knowledge and build strong partnerships, and make the most of the opportunity to network with local conference centres, conference hotels, special event venues, agencies and service providers (technical providers, transport companies, etc.).

All our services from a single source

Conference procurement

  • Help with conference procurement by putting together Dresden bids and presentations
  • Invitations to site inspections; establishing connections with partners in the conference sector and representatives of Dresden’s business and science communities

Conference organisation

  • Advice and quotations for venues, hotels with capacity for conferences and unique event venues
  • Accompanying and supporting programmes and professional service providers
  • Providing photographs, texts, presentations, films, data, facts and publications about Dresden via our media server
    www.dresden.de/mediaserver

Conference marketing

  • Presenting Dresden as a conference destination: organising trips for visiting experts, presentations at national and international trade fairs, and workshops and customer events
  • Dresden Congress Award: presented to conference organisers for organising and holding conferences and conventions in Dresden www.dresden.de/congressaward
  • Dresden – Fit for Congress: training workshop on organising conferences for the local conventions industry

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