Landeshauptstadt Dresden - dmgwww.dresden.dehttps://dmg.dresden.de/en/marke-dresden/kommunikationsmuster/communication-model.php 03.04.2017 15:40:16 Uhr 18.08.2017 12:50:51 Uhr
Dresden is a cosmopolitan city of contrasts. The people who live, work, study and visit here appreciate the capital of Saxony for its tranquillity and vitality, for its history and progressive outlook. The consistent visual theme that runs like a thread through our communications is a representation of this dichotomy between past and future, liveliness and tranquillity. It is concise and modern, resisting the temptation to stray off into the ephemeral. And because opposites hold such a tremendous fascination for the outside world, we use this visual theme (or ‘communicative design’) consistently and in all of our PR releases. As a framework for clear messages. From a city that has a lot to tell.